Munich, March 31, 2025: TikTok has officially launched the TikTok Shop in Germany – a milestone for social commerce and a huge opportunity for retailers, brands and creators. 24.2 million people in Germany already use TikTok regularly for inspiration. From now on, they can not only discover their favorite products, but also buy them directly in the app – without detours or switching platforms.
Following successful launches in the UK, Spain and Ireland, Germany is now one of the next core markets for the new “Discovery E-Commerce” model. With shoppable videos, LIVE shopping, product tabs and new advertising formats such as TikTok Shop Ads, an entertaining app becomes a fully-fledged marketplace.
This gives companies – from global brands to local SMEs – new opportunities to reach their target group in an authentic, emotional and interactive way.
TikTok Shop is more than just a new sales channel. It is an innovative ecosystem that combines community, content and commerce.
✅ Buy products directly in the video or livestream
✅ Display product reviews and tiles directly in your profile
✅ Create your own product collections
✅ Secure payment & fulfillment through TikTok
▶️ And best of all: SMEs and start-ups benefit in particular. Over 200,000 retailers are already active in the UK – many of them small businesses with great success.
To ensure that your entry into the TikTok Shop is not only quick but also professional, we at Livestream Shop offer ready-made all-in-one systems for shopping streams. In our “Shopping Streams” category, you will find complete solutions that allow you to get started right away – without any prior technical knowledge.
Our all-in-one systems include:
📸 High-quality camera or smartphone solution
💡 LED continuous light, softbox or ring light
🎤 External microphone for perfect sound
📱 Mounts, gimbals or studio stands
🖼️ Backgrounds & light shapers for a professional set
🔌 Everything ready to connect, no technical fiddling required
➡️ Recommended set to start with:
🔗 Shopping Stream Set PRO – everything you need for TikTok & Instagram Live
“The success of essence on TikTok shows how strongly our content resonates with young target groups – authentic, creative and trend-oriented.”
– Sebastian Romanus, Director Digital Brand & Consumer Experience, cosnova
“With TikTok Shop, we are now driving e-commerce for our NIVEA brand even further forward. We are now also reaching younger target groups in particular with TikTok Shop.”
– Christian Haensch, Managing Director Germany & Switzerland, Beiersdorf
At Livestream Shop, we know what you need to shine in front of the camera and inspire your audience. Whether you’re presenting fashion, food, cosmetics or DIY products – the right setup makes all the difference.
✨ Livestreams create proximity.
📦 Interactive shopping experiences increase conversion.
📈 Professional equipment creates trust.
We don’t just offer you the right hardware – we give you personal and individual advice. Whether you want to start in your living room or set up a complete mini-studio: We deliver solutions, not empty promises.
🔧 Advice on camera, sound and lighting
🎬 Tips for staging your products
📲 Help with connecting your store and TikTok
🔗 Personal contact instead of a hotline
👉 Get practical tips directly from our blog:
– The best camera for shopping streams
– The perfect light for TikTok & Co.
– Clear sound = more sales
– How to set up your studio
TikTok has revolutionized e-commerce with its store. Now is the perfect time to become part of it. And with us you get:
✅ The right equipment
✅ Personal support
✅ Immediately startable systems
📞 Get free advice now:
➡️ Click here for our all-in-one streaming sets
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